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Princess Yachts America
Our focus each day remains firmly founded in our commitment to our customers and the quality of the ownership experience with their Princess.
This distinctive philosophy that drives our company and the dedication our outstanding employees have to delivering a quality product have, without a doubt, been the key to our success.
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In 1995, the exclusive relationship between Princess Yachts America (formerly known as Viking Sport Cruisers) and Princess Yachts Limited of Plymouth, England was formed in the interest of introducing a new class of luxury performance cruising yachts to the American market. As the sole distributor for Princess in the United States, Canada, Central America, the Caribbean, and Venezuela, each Princess yacht delivered by Princess Yachts America is the result of a tireless collaborative effort to bring European elegance and craftsmanship together with American support and supervision for the ultimate performance cruising yacht experience.
Today, the relationship between Princess Yachts America and Princess Yachts Limited and the spirit of cooperation and mutual respect that make it work remains as strong as ever. We are proud of the fact that every Princess yacht we deliver meets the demanding criteria set forth by the American Boat and Yacht Council (ABYC). Each model must also comply with the United States Coast Guard's Office of Boating Safety regulations. While many European yachts are built to meet various European standards, this does not equate to compliance with the critical requirements established for yachts built for use in the United States.
At Princess Yachts America, our focus each day remains firmly founded in our commitment to our customers and the quality of the ownership experience with their Princess. This distinctive philosophy that drives our company and the dedication our outstanding employees have to delivering a quality product have, without a doubt, been the key to our success. As a result, we have experienced consistently high levels of repeat business with customer loyalty built on a solid foundation of mutual trust and understanding. Our aim is to maintain this relationship with each and every customer and further our understanding of their needs to continue to raise the standard of service in every aspect of our business in the future.
Once again, thank you for your interest. I sincerely hope the information presented here will help you become more familiar with the virtues and advantages of owning a Princess yacht delivered with the service and tradition of excellence in customer care of Princess Yachts America. Beyond the pages of this brochure, I invite you to visit us at boat shows around the country, at one of our dealer sales offices in the United States, Canada, Central America, the Caribbean, and Venezuela, or by visiting us at our sales and service centers in Palm Beach, Florida and New Gretna, New Jersey. My team and I look forward to working with you to help you become more familiar with our fantastic product line and the outstanding ownership experience we strive each day to deliver.
Welcome Aboard!
Tom Carrol
President & CEO
Princess Yachts America
Princess Locations
In an effort to provide the best service possible, both locations have experienced mechanical technicians, electricians, fiberglass repair technicians, carpenters, welders, installers and fabricators.
| New Jersey: |
| Princess Yachts America Route 9 "On the Bass River" New Gretna, NJ 08224 Phone: (609)296-9564 Fax: (609)296-7139 |
| Florida: |
| Princess Yachts America Sales Center Waterfront Clematis One North Clematis Street Suite 120 West Palm Beach, FL 33401 Phone: (561)840-1940 |
Princess Yachts America Customer Service Center |
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In the early 1990s, Tom Carroll, now President and CEO of Princess Yachts America, frequently traveled to Europe to explore new opportunities as Executive Vice President of Viking Yacht Company. On one of his trips to the Cannes boat show, Tom was intrigued by an impressive line of motor yachts built by a company named Marine Projects (Marine Projects would later become Princess Yachts Limited). Taken with the quality, style, and design concept of the Princess Yachts he saw, it wasn't long before Tom had met with the company principals and was invited to tour their manufacturing facilities in Plymouth, England. During his time spent in Plymouth, Tom discovered many similarities between this European company and Viking. Managed since its inception by founder David King, Marine Projects was a vertically integrated company that manufactured a majority of components in house and had a hands-on approach to design and manufacturing. Yet, it was a ride in the less than friendly waters of the English Channel that proved to be the convincing factor for Tom that these boats had a future in America if the right partnership could be created.
In 1995, the exclusive relationship between Viking and Princess Yachts Limited of Plymouth, England was forged and Viking Sport Cruisers was founded with the goal of bringing this exceptional class of luxury cruising yachts to the American market. Yachts sold as part of this unique strategic alliance carried the Viking Sport Cruisers brand, which was done initially to reinforce that the product was backed by the same solid foundation of customer service and attention to detail for which the Viking Yacht Company had come to be known. Beyond the brand, both Viking and Princess recognized early on that significant changes to design, engineering, systems, and even interior decor were needed to develop a yacht that would appeal to the American market. This meant redesigning interiors with more spacious accommodations. Appliances that carried a brand recognized for service and quality in America were shipped to Plymouth for installation on yachts in build. Interior decorators were hired to create an ambiance that American buyers would favor. Refrigeration was increased to accommodate extended cruising and air conditioning and generator system specifications were upgraded to counter the hotter climates of Florida and the Caribbean. Engine rooms were reconfigured to accept more horsepower to satisfy the performance requirements and speeds expected in what was becoming an emerging market for European styled cruising yachts in America. Electrical systems were designed from the ground up for 120/240V 60 Hz service to ensure each yacht could handle the increased loads required for safe operation of all systems and components installed on board.
A lot has changed since the first yacht built for Viking Sport Cruisers was produced in 1996. Models that have been introduced since then have not been simply redesigned or modified to meet the needs of the American market, rather, they have been designed from the start to incorporate the wants and desires of our growing customer base. Princess Yachts Limited has continued to make significant investments in new facilities, engineering, design, materials, and production techniques in order to continue to improve quality and consistency in each yacht they produce while allowing new models to be introduced to the market more frequently. This continual reinvestment has helped Princess develop a solid companywide infrastructure, expanding capabilities to build a worldwide reputation firmly founded on quality, craftsmanship, and technological advancement with an unparalleled focus on efficiency to deliver remarkable value in every yacht produced. In 2008, Princess became part of the exquisite LVMH family of luxury brands, which includes over 60 of the world's pinnacle companies best known for uncompromising quality. Some of these brands include Louis Vuitton, De Beers, Fendi, Moet Hennessy, and the Feadship Yacht brand acquired by LVMH later in 2008. In addition, the introduction in 2009 of the M Class range of yachts with initial offerings in the 32 meter (105') and 40 meter (132') range moved Princess into a new market with world-renowned super yacht builders.
In 2010, Viking Sport Cruisers and Princess Yachts Limited announced that, beginning with the 2011 model year, yachts built for North America, Central America, and the Caribbean would be branded as Princess, with Viking Sport Cruisers continuing as the sole distributor for these markets and providing the critical sales and service support for customers through its extensive network of dealers while maintaining the same high level of spare parts inventory in its New Gretna, New Jersey facility. This decision was made with a mutual recognition of the benefits of both companies working together to build a global brand, while acknowledging the foundation of success of Viking Sport Cruisers in its approach to unparalleled support behind the product.
As part of our continued commitment to the Princess brand and our partnership, in 2013 Viking Sport Cruisers made the strategic decision to be recognized as Princess Yachts America in the market, and today we continue to bring an unparalleled level of customer care and service to every Princess yacht sold, delivered, and serviced in the United States, Canada, Central America, the Caribbean, and Venezuela. As we look forward to the future and continue to grow our Princess family in these markets, we remain focused on our goal of delivering an exceptional level of ownership comfort by providing quality support when needed to enhance the value of the yacht ownership experience to our customers.
Princess Yachts America backs up every Princess yacht it sells long after the sale is completed. An extensive dealer service and parts network in North America, Central America, and the Caribbean stands ready to respond when needed.
All Princess dealers in the Princess Yachts America dealer network are carefully selected for their service capability and for a proven track record of positively supporting the customer. Our dealers enjoy an excellent reputation for customer support, and have an intimate knowledge of the Princess product. This is why they are chosen to sell Princess yachts and deliver The Viking Difference.
To make sure service is provided promptly and produces the desired results, each yacht has a Component Parts Record that lists the model and serial number of each piece of equipment so a replacement part can be delivered quickly to the owner. A rigorous warranty tracking program minimizes recurring problems while improving product reliability. Customers’ needs are met more quickly well after their yacht’s delivery, and this system helps ensure that only time-tested components are used.
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Behind every Princess yacht produced for Princess Yachts America stands a team of experienced factory and factory-trained dealer service personnel with an intimate knowledge of on-board systems. The established, long-standing vendor relationships we have forged aid in obtaining efficient service and parts for our customers and support for our dealers.
State-of-the-Art Facilities
Princess yachts are built in over one million square feet of vertically integrated manufacturing facilities in Plymouth, England. Comprising over 38 acres, each facility is equipped with leading edge technology and machinery. Multiple CNC routers cut wood, composite, and solid surface parts to ensure pinpoint accuracy and minimize waste. Metal parts are cut on a laser router allowing more components to be made in-house with unparalleled accuracy and quality. Advanced assembly techniques ensure consistent build quality on each model produced.Industry Certified and Built to a Higher Standard
Every new Princess yacht produced for Princess Yachts America is built to ABYC Standards and the United States Coast Guard's Office of Boating Safety recommendations. In addition, Princess Yachts America input for design, layout, and engineering begins in the product concept stage to ensure each model is built to our standards for maximum serviceability and ownership comfort in the American market.One Part at a Time
As many parts as possible are designed and manufactured in-house to ensure the highest standards of quality and consistent parts availability. Whether fiberglass parts and tooling, PVC and metal tankage, 316 stainless steel hardware, or wiring harnesses color coded and labeled for purpose, you can be sure of incomparable quality and serviceability. Unlike other European-built yachts, Princess yachts produced for Princess Yachts America are designed and equipped for American cruising tastes with systems and components whose names you will recognize and are readily serviced wherever you go boating. In addition, interior joinery is designed, built, and finished by experienced craftsmen using exclusive materials to ensure consistent and lasting quality.A Fresh Approach
Princess boasts an expansive product line including V Class yachts from 40 to 78 feet, S Class yachts from 60 to 78 feet, F Class Flybridge yachts from 43 to 70 feet, Y Class Motor Yachts from 75 to 88 feet, and X Class 95 feet to meet the needs of a variety of customers. In-house design and engineering, along with the latest in tooling manufacturing methods allow several new models to be introduced yearly to assure constant development to take advantage of the newest advances in the industry.Eye on Quality
Vertical integration ensures as many components as possible are designed and manufactured in-house to the highest standards. Supplied components, many of which are shipped from the United States for installation, are chosen based on reliability and serviceability. Every yacht built is subject to a five point plus inspection process by dedicated, detail-oriented personnel. It is our policy that as many eyes as possible see the yacht during build, upon completion, and before delivery to the new owner. In addition, every Princess yacht undergoes rigorous testing in the English Channel, with Princess Yachts America performing additional sea trials upon the yacht's arrival in the United States. In our constant search for improvement, feedback is welcomed and integrated into building a better, safer, more reliable yachting experience for our customers.People Behind the Product
Behind every Princess yacht produced for Princess Yachts America stands a team of experienced factory and factory-trained dealer service personnel with an intimate knowledge of on-board systems. The established, long-standing vendor relationships we have forged aid in obtaining efficient service and parts for our customers and support for our dealers. Our unique two-fold dealer and factory customer orientations ensure that each new owner is equipped with as much training and knowledge as possible before heading to sea. If problems should arise, a 24 hour emergency service number ensures help is never out of reach.Finest Service
The Princess yachts service network provided by Princess Yachts America includes over 45 yacht dealer service locations in North America and spans popular Caribbean and Central American cruising destinations, reaching as far south as Venezuela. Each dealer service organization is equipped with knowledgeable staff trained and supported by our own factory-trained service personnel. In addition, factory owned and operated service centers ideally located in Riviera Beach, Florida and New Gretna, New Jersey are staffed by factory-trained professionals solely for the support and convenience of our owners. Our central warehouse in New Gretna, New Jersey is stocked with over $1.5 million in spare parts inventory, many of which are accesible through our Online Parts Store, to minimize downtime with overnight shipping available on most items.Value Protection
Stringent construction standards, a rigorous inspection and testing process, and unparalleled service support help Princess yachts produced for Princess Yachts America enjoy preferred risk status with many insurance companies allowing owners to receive the best rates available. In addition, recognized quality, support, and timeless design deliver value during ownership and at the time of resale.
Out Design, Out Build, Out Perform
Both Princess Yachts America and Princess Yachts International are committed to a constant reinvestment in the company and the product we deliver by virtue of the values of the founders of each company. A continuous engineering focus and remarkable product development schedule ensures that the latest technology is integrated into new models across the range. In addition, leading edge build and component manufacturing techniques are employed to improve product consistency, safety, and reliability. The end result of this tireless pursuit is a range of yachts with timeless design where form and function synthesize to maximize both beauty and practicality. Yet, though our product line varies in size and style, every Princess model bears the hallmarks of unmatched performance and efficiency due to advanced hull and running gear design and weight distribution and management proven through years of experience and rigorous testing.Redefining What it Means to be Number One
Princess Yachts America and the strength of our longstanding partnership stands behind every Princess yacht we deliver, ensuring our recognition as an industry leader comes through our commitment to our customers and the product we build, not the volume we produce. The true measure of our success is in the satisfaction of our customers, not our bottom line.One Goal
Our goal is to deliver the best combination of performance, quality, and luxury in a class of cruising yachts designed to meet the needs of the American yachtsman from a company recognized for excellence in its commitment to its customers and their ownership experience. We invite you to contact your dealer to experience Princess yachts firsthand.
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Princess Yachts America has partnered with Marinalife to bring you an exciting owners club designed to help you make the most of your time aboard your Princess yacht. As a member of the Princess Yachts America Concierge Club, you can receive access to a complete suite of services and benefits including thousands of exclusive discounts and special offers, online marina reservation and information, trip planning tools and popular cruise itineraries along with one complimentary ticket to any Show Management boat show.
Members receive a customized Princess Yachts America Concierge Club membership card in addition to a one-year subscription to the Marinalife Magazine (issued quarterly) which lists all of the valuable discounts that are available to you as a member.
Membership in the club is complimentary for one year with the purchase of a new Princess yacht. If you own a Princess and are not already a member, we encourage you to join today and become a part of the elite membership Princess Yachts America and Marinalife have to offer you! As we continue to grow our Princess family in the United States, Canada, Central America, the Caribbean, and Venezuela, we remain focused on our goal of providing quality support when needed to enhance the value of the yacht ownership experience.